How to set targeting for your Organic Posts

How to set targeting for your Organic Posts

Audience targeting for your organic posts

You can target a specific audience on your posts for your Social Media Pages.
On Facebook by age, gender, and location and on LinkedIn by language, industry, job function, company size, and seniority level. Twitter doesn't offer this feature.

Facebook - News Feed targeting in Esemdee

Audience Optimisation is an organic targeting tool to help publishers reach and engage their audiences on Facebook, and better understand the interests of people who click on their posts. This tool lets you improve the relevancy of your post by indicating who is most likely to engage with it, which can increase engagement at both the post and Page level.
Please Note:  On Facebook - Audience Optimisation (aka Newsfeed targeting) must be enabled on your Facebook Page.
Enabling Newsfeed Targeting on your Facebook Business Page
  1. Go to your Facebook page on your web browser
  2. Click on Setting in the top menu bar
  3. Enable "Audience Optimisation for posts"
  4. Click Save Changes


Create your post in Esemdee in the usual way
Choose Facebook to edit your custom posts specifically for this social channel.
Click on News Feed Targeting
Use the drop-down menu to specify your target audience.
Age Range / Gender / Location



LinkedIn - News Feed Targeting in Esemdee


Please Note:  Audience targeting can only be used if you have a minimum of 300 followers in the category chosen.
If your reach is under 300 your post will not be published.

Choose LinkedIn to edit your custom posts specifically for this social channel.
Click on News Feed Targeting
Use the drop-down menu to specify your target audience.
Language / Industry / Job Function / Company Size / Seniority Level




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